![]() ![]() Conversational PodcastsĬonversational, co-hosted podcasts are very similar to traditional radio shows. This format is a great way to provide a range of opinions and viewpoints. At the same time, the podcast host needs the right skills to draw out interesting stories from guests. Interview-style podcasts can require quite a bit of research. For example, showrunner Noelle Stevenson recently appeared as a guest on comedian Carmen Esposito’s podcast Queery to discuss her experiences in the entertainment industry. These shows are often hosted by comedians or entertainment journalists. Entertainment interviews: Entertainment-style podcasts invite guests to share interesting stories about their lives.Many audience members listen to this type of podcast to learn more about a given industry or gain insights that will help them in their own careers. For example, a guest like Bill Gates might share stories about his experiences as a technology entrepreneur. Expert interviews: In podcasts like Reid Hoffman’s Masters of Scale, the interviewer focuses on a specific topic in which the interviewee is considered a thought leader.You can actually break this format further into two podcast styles: In this format, the guest provides unique expertise or insights on a given topic, industry or theme. Interview PodcastsĪn interview podcast usually involves one or two hosts who speak with one or more guests each episode. There’s always room to put your unique spin on these 8 major types of podcasts: 1. The first step toward creating a podcast that appeals to your ideal audience is to pick the right podcast format. With the right strategy, you can always find a niche audience that is ravenous for your content, no matter how humdrum a general audience might find your industry. Although the number of podcasts is always growing, it doesn’t mean you have to compete with all of them. If there are so many podcasts out there, how are you supposed to make a mark on the medium? 8 Types of PodcastsĬonsidering that there are more than 850,000 active podcasts available for download at this very moment, we understand if the market looks a little crowded to you. We’ll guide you through the most common podcast formats so you can see what’s possible. If your audience prefers bite-sized takes on current events, a conversational podcast might be more engaging. For example, if your audience responds well to long-form blogs, you might consider starting a podcast that dives deep into industry challenges. ![]() You can look at your website and social media analytics to get a better sense of the topics your audience enjoys learning about the most. Let the answer to this question guide your initial planning. If you’re not sure where to begin, start by asking yourself this question: What type of content does my audience want? The low barrier to entry of podcasting means just about anyone with a microphone can distribute their ideas to a global audience. In fact, over 55% of Americans have listened to a podcast, and 37% listen to podcasts monthly.įor content marketers, podcasts represent a fun and engaging way to connect with new audience segments. In the past decade, podcasts transformed from a niche medium to a popular form of entertainment on par with traditional media. ![]()
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